Building Against Technology Addiction (BATA) is a social campaign that aims to inform the community about the dangers of gadget and technology addiction in children of age 12 and below and how they should be guided towards its responsible use. The focus of technology here is mainly on gadgets often used by children such as cellphones, tablets, and other tech devices including laptops and personal computers. It is indeed evident that technology has significantly improved the lives of humans, but the abuse of it could lead to the degradation of our health.

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     This campaign gives emphasis on this timely issue where technologies are continuing to evolve and spread, and so is the issue in addiction to its uses. It also hopes to serve as a guide for both guardians, parents, and concerned citizens on how we could lead children towards responsible usage of these kinds of technologies.